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TBWA GGT Simons Palmer has created a 1.5 million [pounds sterling] print campaign to relaunch the Nicole Fahri clothes brand with a sexy streetwise image.
The "Fashioned by Nicole Fahri" campaign is the first to be created by TBWA since the agency was awarded the account without a pitch in May, on the back of its infamous FCUK campaigns -- both brands are owned by the French Connection Group.
The campaign consists of eight ads and each execution is divided to show images of nature representing designer Nicole Fahri's inspiration juxtaposed against stark black and white photographs of the new Women's, Men's and Home collections.
"This campaign truly …