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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations.(Review)
1. Bruce Harrison, Going Green: How to Communicate Your Company's Environmental Commitment (Homewood, IL: Business One Irwin, 1993). S0363-8111(00)00035-7
Michael Morley
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
New York: New York University Press, $40.00, hard-cover, 172 pp., 1998
Michael Morley's book is a must-have book for anyone in the field of public relations. Although the title indicates that this is a guide to international public relations, this practical, easy-to-read book of hints, how-to's, and how-not-to's can benefit any practitioner.
How to Manage Your Global …
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