Httprint launches in Europe with a splot.(Company Business and Marketing)

One of the more puzzling promotions of the show was the ubiquitous green "splot" on posters throughout Dusseldorf. There were even people dressed in uncomfortable-looking splot costumes roaming the show, handing out Httprint literature. Whatever the local townsfolk may have thought of it, the idea certainly brought the curious to the company's out-of-the-way stand in Hall 15.

Like many U.S. E-commerce firms, Httprint launched its European business division at Drupa.

Few of the specifics were revealed, other than several appointments, including Barry Hibbert, formerly with the British Printing Company and Polestar, as managing director. Interestingly, their …