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According to a recent report in Women's Wear Daily, the plus-size market is the fastest-growing segment of the women s apparel business. Sales in the category are approximately $26 billion annually, and it accounts for slightly more than 27% of all women's apparel sales. Some key findings from the report:
* The plus-size market in the United States comprises more than 36 million women, or almost one-third of the female population. At least half of all American women wear a size 14 or larger, and six out of 10 wear a size 12 or larger.
* The average 50-year-old American woman is eight pounds heavier than her mother was at age 50.
* Plus-size women …