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Bon launches new kids' line.(Brief Article)
The Bon March[acute{e}] will greet back-to-school shoppers with a new private label of children's clothing called Greendog.
Greendog merchandise was introduced at The Bon's 42 stores in July. The official launch, backed by an advertising campaign and in-store promotions, will take place in August.
The Bon hopes the Greendog brand will boost sales for the Seattle-based chain, which has faced stiffer competition from Gap Inc.'s Old Navy division. The Greendog line will cover a wide size range, from infants to preteen.
Competitive pricing is central to the private label strategy. Officials tout that Greendog apparel and accessories will cost 25 percent …
