SPECIAL FEATURE: RP's Leading Companies: Content development at core of ABS-CBN's growth plan.

In an industry where one can easily be left behind, ABS-CBN Broadcasting Corporation has again proven its ability to serve the public by combining years of experience and applying the technologies and developments available. With its focus on continuing to do well in the area of content, it has successfully transformed itself from a broadcasting pioneer to a total entertainment and information company.

A strong and competent component of the Lopez group of companies, ABS-CBN counts not being wedded to one particular technology as a key factor in its success.

Randy Estrellado, vice-president for finance at ABS-CBN Broadcasting Corporation, points to changes in the US broadcasting industry for an explanation. "In the US, by 2006, analog broadcasting will have been eliminated, and everything will be digital. What that means is that on cable, you'll have more than 500 channels," he said. Then, there is the emergence of digital terrestrial television, which allows a broadcasting network to transmit up to five …