Whassup? Still smarting from getting beat by our colonial cousins down in Cannes?
Anyone telling you they're not sure about the new Bud campaign doesn't mean they don't think it's funny or clever. They're not sure about it because it comes totally out of left field and it scares them in the way Quentin Dupieux's "flat Eric" did.
Creativity that doesn't belong in a box and has no obvious reference point is what it means to be original. For most creatives, the words "original" and "advertising" only appear in the same sentence during conversations with their therapists. So when someone creates something as fresh but as deeply rooted in the essence of the brand as this is, they deserve to have a phenomenon on their hands. And they do.
Less of a phenomenon, but still rather appealing, is the Penguin-funded campaign for Marian Keyes' latest novel Last Chance Saloon. It features charming posters using illustration and white space to …