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"THE NFL HAS BECOME TOO conservative, too corporate with too much regulation. We're bringing back old-fashioned, smash-mouth football, but with cutting-edge marketing and production values."
With that, WWF chief Vince McMahon launched the XFL this spring. As most football fans know by now, McMahon and his wrestling organization, which has developed into one of the most popular and recognizable brands in sports, plan to take the NFL by its face mask next year and give it a big jolt. Although the XFL won't exactly go head to head with the NFL (its season will commence soon after the Super Bowl), it could become a legitimate competitor to a league that has enjoyed a virtual monopoly for years.
And the XFL pulled a rabbit out of its hat in late March when it announced that NBC was its equal partner and will air regular-season and playoff games …
Source: HighBeam Research, A New Threat to the NFL?(XFL versus NFL)(Brief Article)