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There will be no challenging insights or preachy pronouncements this time around. This column is simply a medley of marketing information and other musings as a prelude to the lazy days of summer.
CUSTOMER SERVICE INDEX DOWN
From the American Customer Satisfaction Index (ACSI) comes the news that for first quarter of 2000, the national index dropped slightly from 72.8 to 72.5, continuing to hover around the 72 mark as it has for the past two years.
Airline industry performance has remained unchanged with notable gains for TV broadcasting, parcel delivery and express mail and electric utilities.
Marginal drops were recorded for telephone service and newspapers. In the service sector, the index for the …