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BEST USE OF COPY.(Brief Article)

Campaign

SILVER AWARD

TITLE: Marbles launch -- DM and Press

AGENCIES: Clark McKay & Walpole, Mother

EXECUTIVE CREATIVE DIRECTOR: Steve Walpole

ART DIRECTORS: Hugo Lines, Tracey Hunter and Mark Waits

COPYWRITERS: David Hudson, Deborah Baker, Ed Fawsett and Mark Waits

ACCOUNT DIRECTOR: Victoria Lewis,

PARTNER: Stef Calcraft

CLIENT COMPANY: HFC Bank

CLIENT BRAND: Marbles

BRAND MANAGER: Jane Perrins

A high-volume mailing to launch financial services products is a brief most writers would avoid like the plague. But the friendly and colloquial style developed for the Marbles launch is a …

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