People.(Brief Article)

* Advertising

Gray, Kirk/VanSant, an advertising and public relations firm, named Ken Yednock chief operating officer. Yednock already was a partner and executive vice president of the firm.

Gilden Advertising appointed Deborah Kleiner public relations senior account executive and Susana Freebandez Reiriz advertising account coordinator. Kleiner previously was an account executive at The Robin Rose Connection, while Reiriz was a bilingual recruiter/staffing coordinator for Manpower.

* Banking

Heritage Savings Bank promoted Chrystal Rubino to vice president supervisor and branch coordinator. She will oversee all five of Heritage's offices. Additionally, Stephen C. Smith was named vice president of consumer and home equity lending, and James Edward Grant was hired as vice president of commercial lending.

Marianne Fishler was named vice president of Crestar Bank's commercial banking group. Fisher, who formerly was a vice president and business banking manager with Provident Bank, will handle Crestar's credit and cash management services for middle market companies in …