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ORLANDO -- A group of University of Central Florida students has wrapped up a hands-on Fortune 500 marketing lesson.
The college selected 14 students to participate in the General Motors Marketing internship program during the spring semester.
The selected students formed a company called Pegasus Promotions under the guidance of UCF Professor Lauryn DeGeorge and with help from Karin Fonte of EdVenture Partners, which coordinates educational programs for GM.
The company's goals: Create a marketing plan that evaluates …