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Auto Trader adds 'emotional' draw in [pounds]10m CRM task.(Brief Article)
Auto Trader is ploughing [pounds]10m, its largest marketing budget to date, into its first brand-building campaign.
The motoring classified magazine and web site aims to construct a better consumer relationship by tapping into people's emotional attachments to their cars.
The ads, by Faulds, which run on the theme 'Find your perfect partner', will appear on TV, cinema, radio, trade press and the web from May 8.
Matt Thompson, group …
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