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Micropayments.

Computerworld

| May 01, 2000 | Solomon, Melissa | COPYRIGHT 2003 Computerworld, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Back in the early '90s, when the Web was starting to gain ground, micropayments seemed to be the key to the growing e-commerce market.

Merchants could sign up with micropayment companies, which would handle online billing and payments that ranged from a few cents to about $10.

But the systems never really caught on, says Avivah Litan, an analyst at Stamford, Conn.-based Gartner Group Inc.

Gartner is in the midst of a study on the use of micropayment services. The goal is to survey 150 major retailers, asking if they offer low-priced items online, and if so, whether they use micropayment services. So far, of the 75 merchants surveyed, 13% said they offer items for $10 or less, but none use micropayment vendor…

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