Why we should sit up and take notice of Asia's fightback.(Brief Article)

In The Times this week, William Rees-Mogg details the astonishing rate at which the Chinese population is becoming wired; the percentage of the population online is doubling each year. By 2003 the total number is expected to pass that of the US. Small wonder then that clients and agencies alike look to that medium in that part of the world as a key source of growth for the foreseeable future.

China is already the world's second-largest mobile phone market, having largely bypassed landline technology. The rewards for marketers and agencies are immense, but the risks of failure through finding yourself in bed with an untrustworthy partner are all too clear. Ask any …