The advertising charitable body NABS has appointed HPT Brand Response as its agency of record -- the first time it has used a direct marketing agency.
HPT will be charged with increasing awareness of the range of NABS services and broadening the membership base to include the entire marketing community.
One-off fundraising events will continue to be promoted by the agencies responsible for organising them.
HPT was recommended to the body by its president, Jeremy Bullmore, and its chairman, Mark Robinson, who explained: "In the past we have perhaps been a little too focused on the advertising industry. As a result, we have not built up our profile …