New rules of employee attraction entail marketing.(Brief Article)

I recently worked with an executive coaching candidate who was concerned about his company's ability to attract and retain talent.

The company was involved in high technology, an industry starved for good employees these days.

As we delved into his management style, it became clear he was a bully in the office, and his style was typical of the company's management in general.

Word got out on the street that while the company and its products had the potential to be wildly successful, it was a terrible place to work. It took a bout with high turnover to really open the eyes of the top brass.

Once the management problem was identified, the company set about implementing change. Managers were taught to be more supportive of the staff, and systems for more open …