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Intel's marketer hopes for a strong uptake of the new PC chip, Jade Garrett says
We are about to witness the climax of the most expensive integrated advertising and marketing campaign that Intel, the US silicon chip manufacturer, has embarked on.
A global branding campaign will launch the Pentium III processor -- a new PC chip that will offer increased processing speed, multimedia capabilities and faster internet use.
The campaign, reportedly costing $300 million, began on 1 January when the chip's new name was released. It will culminate with the worldwide launch of TV and print work this Sunday.
The task incorporates the use of TV, web …