MPs urge Govt to work harder on climate change awareness ads.(Brief Article)

The Government's 7 million [pounds sterling] drive to urge the public to combat climate change was branded a failure this week by an influential group of MPs.

They urged ministers to boost the budget and to run a high-profile campaign showing how simple actions such as switching off lights when they leave a room could cut carbon emissions.

The Labour-dominated Environment, Transport and Regional Affairs Select Committee warned that campaigns such as Abbott Mead Vickers BBDO's "Are you doing your bit?" last year would fail. "In many cases, their profiles are low and their messages ineffective, largely as a result of inadequate funding," its report said. "A …