News at Ten debate highlights issues of scheduling freedom.(Brief Article)

News at Ten refuses to die. It's made the news more often than many real news stories since its demise last spring and it's back in the headlines again this week as MPs make another concerted push for the return of the bongs.

Which could all be a bit tedious, yet another installment in the long-running saga of Trev and his "and finally ...", another churlish skirmish in the hate-hate relationship between politicians and the news media. Should we care? Well this time it is more serious and the implications for the ad industry are manifold.

The Department of Culture, Media and Sport's Select Committee, headed by Gerald Kaufman, is demanding the resurrection of …