Can the latest Times redesign win new readers?

A broadsheet main section incorporating all the news that's fit to print, including sports and business. A second tabloid section for arts and features. Sounds a bit like The Guardian, Rupert Murdoch's least favourite paper. It is, in fact, the new look Times. Does the advertising community like it?

Please, no more The Times they are a-changing jokes. It's true, of course, that makeovers of the Thunderer are not exactly frequent events -- as Times Newspapers' own press release points out, the redesign unveiled on Monday is the most significant development in the look of the paper since classified ads were bumped off the front page to make way for news. That happened in the 60s.

You could, of course, argue that this all points to admirable stability and that, in an uncertain world, The Times is one of the few reliable media landmarks. But that, of course, wouldn't exactly be true. The truth is that this most traditional of newspapers now …