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The pop superstar Robbie Williams has been rebuffed by advertising watchdogs over his claims that Mars used his picture without permission in a campaign, endangering an endorsement deal he was negotiating.
But the singer succeeded in having the confectionery giant carpeted over misleading claims that it could provide VIP tickets to seem him in concert as competition prizes.
The row followed a competition in the News of the Worm inviting readers to complete a sentence describing their dream start to the millennium.
The ad featured a large photograph of Williams and the caption: "See Robbie live."
Solicitors that were representing Williams …