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Nonprofit turns volunteering into corporate team-building.(Brief Article)

Denver Business Journal

| June 25, 1999 | LANDWEHR, REBECCA | COPYRIGHT 1989 Denver Business Journal, Inc. (Hide copyright information)Copyright

A little marketing muscle is helping one Colorado nonprofit mobilize.

The Denver-based Greenbucks Foundation, an environmental volunteer program, has tapped into the metro-area's corporate marketing departments to increase its volunteer base and offer these Denver businesses community service opportunities and a unique team building experience. In the past few weeks alone, more than 1,200 volunteer hours have been logged in Colorado as a result of Greenbucks' partnerships with various corporate marketing departments.

"Our event with Greenbucks was particularly good for our employees," said Jeanne Bistranin, regional program officer at the U S West Foundation …

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