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TV Choice launch hits listings sector growth.(Brief Article)
The TV market has emerged bruised and battered from the launch by H Bauer of TV Choice in September, with all paid-for titles except Attic Futura's Inside Soap witnessing a decline in circulation.
TV Choice, which competitors estimate sold around 700,000 copies a week since launch, has made a dent on the biggest paid-for TV listings guide, What's On TV, although a 1.4 per cent dip to 1,741,157 shows that IPC Magazines has borne the scars fairly well.
IPC tx has signalled that it intends to gradually increase the price of What's On TV, following an aggressive price war with TV Choice, but Sly Bailey, the chief executive of IPC Magazines, said: "We are …
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