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WASHINGTON, D.C. -- Several anti-spam groups called for a boycott of a new service provided by the Direct Marketing Association, which allows businesses and consumers to opt out of receiving unsolicited commercial e-mail.
Members of DMA have agreed to remove any e-mail addresses registered through the group's www.emps.org database from their solicitation lists. The association says its e-Mail Preference Service, which debuted Jan. 10, won't eliminate span but is "an important part of the overall solution."
But the Spam Recycling Center and the Forum for Responsible and …