J. Walter Thompson, O&M merge media departments in MindShare.

J. Walter Thompson Company and Ogilvy & Mather Philippines recently launched MindShare Philippines and Maximize, the product of a merger between the media departments of two of the largest advertising agencies in the country today.

Dominic Proctor, MindShare Worldwide chief operating officer, states: "We are launching MindShare in all the world's media markets. We are thrilled to include the Philippines. The importance and status of independent media companies continue to rise quickly around the world and the Philippines will be no exception."

John Steedman, MindShare chairman for Asia Pacific remarks, "Over the past few years, the pressure has increased to …