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JOB INTERVIEW.(Brief Article)

Marketing

| January 06, 2000 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Name Chris Meredith

Job Pathfinder

Company The Fourth Room

Why did you decide to move from the client to consultancy side?

It became ever clearer that the focus for most client-side marketing jobs is managing the status quo. Opportunities to create step changes in company performance are rare. So I decided to look for other ways to exploit my strategic skills.

What qualities do you need to succeed in this industry?

The Fourth Room has a very particular mission: 'helping clients see today what they can be tomorrow'. This calls for strategic skills and clear insight and imagination. You have to be creative, but you also need to …

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Magazine article from: Marketing November 29, 2001 700+ words
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