AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Name Chris Meredith
Company The Fourth Room
Why did you decide to move from the client to consultancy side?
It became ever clearer that the focus for most client-side marketing jobs is managing the status quo. Opportunities to create step changes in company performance are rare. So I decided to look for other ways to exploit my strategic skills.
What qualities do you need to succeed in this industry?
The Fourth Room has a very particular mission: 'helping clients see today what they can be tomorrow'. This calls for strategic skills and clear insight and imagination. You have to be creative, but you also need to …