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Ask Jeeves chooses Euro RSCG for 10m [pounds sterling] UK debut campaign.
Euro RSCG Wnek Gosper has scooped the [pound stirling]10 million UK launch task for the US search engine, Ask Jeeves.
Ask Jeeves attracted more than four million visitors in October and is used by 650,000 UK visitors every month. The service features a butler who invites users to pose questions in plain English instead of typing in key words. Users could ask: "How much is a used car worth?"
The service launches in the UK next month as part of an 80 million [pounds sterling] venture. Carlton Communication and Granada have each …
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