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Family business programs are popular at universities and will continue to emerge and develop. But sustaining a program is not easy. This article poses strategic questions that are important to leaders of both new and long-standing programs. The article begins with a core question--Why should this university have a family business program? Topics that follow challenge, ask further questions, and provide advice.
Introduction
Family business has become a popular niche for universities. In 1985, Oregon State University (OSU) launched its program on family business. Prior to that, the Wharton School at the University of Pennsylvania had the only ...