INDUSTRY VETERANS JOIN SEGA OF AMERICA AS SALES SOAR.

Sega of America, Inc., San Francisco, Calif., had added three industry veterans to compliment the US-based team supporting Sega Dreamcast, the 128-bit superconsole with a built-in 56K modem that brings the most advanced and realistic video gameplay ever developed to consumers.

Vinay Goel, Tetsu Noguchi and Rick Naylor, who will serve as vice president of business development, director of E-commerce and senior product manager, respectively, will help continue and expand the landmark campaign that is generating Sega Dreamcast's tremendous sales numbers, which have topped the one million units sold milestone in North America. Sega brings this talent onboard to increase the momentum and exposure for its "must-have" product through and beyond the 1999 holiday season.

"These three professionals will help drive Sega and Sega Dreamcast to even greater heights in the new millennium," said Peter Moore, senior vice president of marketing, Sega of America. "The expertise they bring to the brand will further strengthen and assure the continued success of Sega Dreamcast well beyond the holiday season, and ensure new ways of expanding the e-commerce strategy, product range and sales channels."

Vinay Goel, who will serve as vice president of business development, will focus on securing strategic alliances with key businesses to expand the applications of the Sega Dreamcast product line. Before joining Sega, Goel was vice president of Internet visual communications at VTEL Corporation, where he worked on improving forms of video streaming over the Internet. Previously, he was vice president and general manager of new media at Microware Systems Corporation, where his primary responsibility was developing digital interactive television. He received his masters degree in management from the Kellogg School of Management at Northwestern University and reports directly to Makoto Kaneshiro, Sega's executive vice president of E-commerce, business development & information technology.

As director of e-commerce, Tetsu Noguchi's objective is to increase total online sales for Sega Dreamcast. In addition to developing and maintaining strategic partnerships with online retailers and "brick & mortar" retailers, Noguchi will be in charge of creating marketing strategies that focus on increasing sales at the sega.com Store, maintaining the Store's e-commerce front- and back-end systems, and assisting in overall content development for sega.com.