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Pro Player role players key to guest satisfaction.(Brief Article)

South Florida Business Journal

| December 17, 1999 | FAKLER, JOHN T. | COPYRIGHT 1990 South Florida Business Journal, Inc. (Hide copyright information)Copyright

The world according to Steven Froot is a job working in sports. It's also a place where sports fans can go to get top-shelf service, whether they're celebrities, CEOs or construction workers.

Fans who haven't visited Pro Player Stadium in a while may be surprised to encounter an army of smiling, helpful parking attendants. There are new bar areas and renovated concession stands on the 100 level. Fans can go watch their favorite teams in a sports bar setting on nine new big-screen TVs. At club level, fans can find a game day buffet fit for a king.

Then there are four concierge locations serving club seat and executive suite holders.

But at Marlins and Dolphins games, all spectators are created equal -- and everyone is treated as a VIP, says Froot, Pro Player's director of guest services. That equality also means virtually anyone can find himself removed from the stadium if he gets rowdy enough, or wind up behind bars inside a holding cell if he commits a criminal act.

"We provide the same level of service in the 400 section as we do for someone in the sky boxes," Froot says of his guest services program.

But to pull it off, thousands of employees work tirelessly behind the scenes. Security, cooks, engineers, even parking attendants, all …

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