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DEFINITIVE STRATEGY.(Brief Article)
American Production Services is betting its future on high-definition television
A tour through American Production Services' cavernous, two-story facility on 15th Avenue in Seattle reveals room after room stuffed with the latest in television production equipment. Off-line editing rooms, a 3-D animation room, four digital on-line editing rooms, the graphics and effects department, the multimedia and DVD-format gear, and two spacious production studios.
Capping the tour is Seattle's only high-definition format editing room, packed with $2 million in equipment that rents for $700 an hour, including use of APS's engineer. High-def, as it's known, is the technology many in the television industry believe will soon become the new standard -- a razor-sharp, movie-screen shaped format that will make home viewing a theater-quality experience.
High-def capability is already being built into …
