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Aware of the fresh challenges and numerous opportunities offered by a fast-changing media environment, McCann-Erickson Philippines now takes a step forward to create a new media practice.
Effective today, McCann-Erickson's media operations will be known as Universal McCann. This is in line with the worldwide integration of McCann-Erickson's strategic, creative and media services.
It is more than just a name change. Universal McCann promises to give new meaning to the word "media" by ensuring its role in the communication planning process and campaign development.
This new media practice is called Media Marketing. This is anchored on the recognition …