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Optimedia has won the 10 [pounds sterling] million pan-European centralised media planning and buying business for the fashion brand, Tommy Hilfiger.
Optimedia battled against Mediapolis in the last round of the two month-long pitch, and was informed at the beginning of this week that it had won the business. The pitch process was managed by the strategic communications company, Unity.
The UK incumbent, CDP Media, had pitched for the account with its sister European network, CIA Medianetwork, while Carat, which handled the bulk of the Hilfiger business on the Continent, was also invited to pitch.
Optimedia now takes on all media planning and buying …