7-Eleven rolling out new products, fresh foods.(Brief Article)

CITYPLACE - The Big Gulp still draws a crowd. But gone are the days when food at 7-Eleven only meant a doughnut or a chili dog.

The convenience store giant has rolled out a line of fresh foods and a number of non-food products - in an effort to broaden its customer base.

The company introduced its Cafe Cooler brand frozen cappuccino last year, for example, and promptly racked up more than $50 million in sales.

It has also debuted products like frozen coffee and fruit smoothies, as well as one that will be introduced after the first of the year -- pantyhose packaged in a lipstick-sized container for easy portability.

Indeed, the Dallas-based company is adding 20 to 40 new products,every week.

7-Eleven's new initiatives are aimed at drawing in more women, who currently constitute only about a third of its customers, and other shoppers. …