India: Monte Carlo leads in knitwear market.

Our Bureau

CHENNAI, Dec. 7

MONTE CARLO and Canterbury brands of Oswal Woollen Mills, Ludhiana, are market leaders in the woollen knitwear sector, according to an Images-ORG Marg survey.

The survey, conducted in 153 multi-brand stores spread across 10 Indian cities, puts the brands, Casablanca and Pringle of Oswal Knit India, also from Ludhiana, in the second place. The survey says Monte Carlo has a stranglehold over the woollen knitwear industry, with over two-thirds of shops across the country stocking the brand with overall average sales scores of 2.04 lakhs. Casablanca emerges the number two brand, with its presence in more than half of the total …