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Air Conditioning, Heating & Refrigeration News

| November 15, 1999 | Hall, John R. | COPYRIGHT 1999 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Gas fireplaces and grills offer contractors profits.

Let's face it: Our trade isn't exactly trendy. We sell, install, and service systems that are vital for comfort and safety, but most homeowners prefer our products to be out of sight, out of mind.

We know the tired old stow about homeowners who were asked what type of furnace they had, and they answered "Honeywell." If the furnaces and condensing units we sell aren't the first things people think about when they wake up or return home, then we're doing our job.

But what if we wanted to offer some high-profile products homeowners are proud to show off and even prouder to talk about? What's more, these high-profile products can add thousands of dollars in profits to your business, with just some minor tweaking in the field and aggressive selling in the showrooms and over the phone.

No, you don't have to switch careers.

If your interest is piqued, read on.

GAS FIREPLACES

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