Pharmaceutical ads have invaded doctors' offices, television screens, even Major League Baseball games.
Now, for the first time, ads for Cetaphil Moisturizing Cream and other over-the-counter products have begun appearing on automated teller machines.
Portland-based Card Capture Services, the suppliers of specialty ATMs, launched a nationwide advertising campaign with Fort Worth, Texas-based Galderma Laboratories Inc. on 141 of its ATMs inside Rite Aid stores. Galderma makes the Cetaphil products for dry skin related to dermatitis.
Card Capture soon plans to expand its ads to prescription drugs, said CCS spokesman Saul Caprio.