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With three blacks at top, Packers are pioneers; Green Bay leads African-Americans' sweep into coaching.(Focus on Business in Fox Valley & Green Bay)

The Business Journal-Milwaukee

| October 08, 1999 | Schoenfield, Bruce | COPYRIGHT 1985 Business Journal of Milwaukee, Inc. (Hide copyright information)Copyright

A visitor lands at Austin Straubel Airport, waits at the bag claim, rents a car. He drives U.S. Highway 41 to Lombardi Avenue, stops at the gas station for a newspaper, ducks into the Stadium Bakery for a snack. An hour into his visit to Green Bay, he hasn't seen a nonwhite face.

"That's the way it is here," says Packers defensive end Vonnie Holliday, an African-American who grew up with blacks and white in Camden, S.C. "You get used to it after a while."

Then the visitor arrives at the Packers practice field behind the Don Hutson Center and comes upon the top field managers of the most visible business in the city - perhaps the state - and they're African-American, all three of them.

It's a head coach and his two coordinators, running the most storied franchise in professional football and making history in a place where winning is, by legend, the only thing.

"It's something I never thought I'd see happen anywhere, let alone here," says Packers defensive back LeRoy Butler.

It's hardly surprising that Butler had to walt until 1999 for an NFL franchise to employ a black head coach, offensive coordinator and defensive coordinator together, considering that the era of blacks serving as NFL head coaches is only a decade old.

"(Commissioner) Paul Tagliabue talks about the NFL as an equal-opportunity league, but there haven't been an abundance of opportunities," says Charles Farrell, director of Rainbow Sports, a division of Jesse Jackson's …

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