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Tommy Hilfiger has kicked off a pan-European review of its 8 million [pounds sterling] media planning and buying arrangements and plans to centralise media across brands and territories.
The US fashion label, which has its European headquarters in Amsterdam, has invited four media networks to pitch for the pooled account.
The UK incumbent, CDP Media, is pitching for the European business with its affiliated media company, CIA Medianetwork. Carat, which handles the bulk of the business on the continent, is also pitching, while Optimedia and Mediapolis are the other two networks on the list.
The agencies made their presentations at the beginning of …