AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
BRUSSELS Since the last acrimonious world trade talks in 1994, Hollywood has gone to considerable lengths to become more involved with Europe.
But as the U.S. and Europe prepare for the so-called Millennium Round of negotiations on deregulating world trade (scheduled to begin in Seattle in November), there is a big question mark: Has the Hollywood strategy, "cooperation, not confrontation," actually paid off?
To their credit, U.S. major studios have set up subsidiaries to distribute European films. They are involved in more co-productions and are providing funding for local-language TV programming, especially in France and Germany. The studios have also set up pan-Euro training programs with an emphasis on scriptwriting, and they continue to sponsor internship programs …