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Choosing the best work in advertising is about as risky as being asked to select the prettiest baby at a charity function. The parents never forgive you, and the child grows up psychologically damaged and bearing a grudge.
Real ideas are becoming the exclusive province of the smaller marginalised bits of business. It's getting harder to find a known brand name among any of them.
But there are exceptions, of course.
Coming as absolutely no surprise to anyone here is the TV campaign for the investment bank, Investec, by Network. It could be that it appeals to my love of Ealing comedies with Alistair Simm, or perhaps that vicarious sport of people …