Editor makes headlines as Talk wows New York.(Talk editor Tina Brown)

But can the celebrity title live up to the launch hype? Felix Salmon talks Talk with editor Tina Brown

No one does buzz better than Tina Brown. But even Brown was surprised by the amount of publicity that greeted the launch of her new magazine, Talk, this month. "It's had a great reaction," she says, sipping a can of Diet Coke through a straw. "So much better than I could have ever hoped."

Brown is a celebrity in her own right and an experienced hand at being interviewed. She falls easily into a recitation of the Talk magazine party line. But when she talks of "a launch that I could never have even imagined would be this great," she's not exaggerating. …