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Roar of the Surf Competes with Ring of the Cell Ring.

Knight Ridder/Tribune Business News

| August 27, 1999 | Budoff, Carrie | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Knight Ridder/Tribune Business News

Aug. 28 -- He sat just several feet from the Atlantic Ocean, relaxing in a beach chair under the warm sun, listening to the waves crashing, the seagulls circling, the sea breezes blowing.

And the cellular phone ringing.

"I'll call you later," said a bare-chested Arthur Spiro, 48, with one hand pressed against his ear to deaden the sound of the roaring waters in Sea Bright. Grasping a tiny phone, Spiro had wrapped up a conversation with his 22-year-old daughter and dug a hole in the moist sand with his feet at the same time.

Looking not a bit guilty, Spiro explained why he takes a cell phone to the beach, the place where people "used to" go to escape the stresses of life. In this case,…

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