New York startup carrier adds DIA to its route map.(JetBlue Airways plans to include Denver International Airport in its destinations)

A new airline that describes itself as a "mega-startup" ready to slash air fares has included Denver International Airport in its list of desired destinations.

JetBlue Airways expects to start service to 10 cities early next year out of New York's John E Kennedy International Airport, with plans to reach 44 or more destinations within three years.

While the airline expects to conduct 90 percent of its business east of the Mississippi River, it is looking at service into Denver, Houston, Dallas and Salt Lake City, said Gareth Edmondson-Jones, airline spokesman.

The airline plans to fly point-to-point, a strategy honed by Southwest Airlines, rather …