In an era of megaships, some cruise industry insiders say, mini-cruises are all the rage.
They cost less. They take less time. And they give first-time cruisers an opportunity to, briefly, test the merchandise.
"It's a super way to sample a cruise," said Michele Paige of the Florida Caribbean Cruise Association in Pembroke Pines. "Most people usually go on a week's vacation. It's not committing the entire week. It's a great introduction."
Such incentives are crucial to an industry with a marketing strategy designed in part to appeal to the supposed hoards of potential cruisers who don't yet know what they're missing.
"What we're doing is …