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INTERTAINER TO ANNOUNCE INTERACTIVE TV DEALS.
Intertainer will announce a series of content agreements starting Tuesday (6/15) at the National Cable Television Assn.'s annual meeting in Chicago.
The Culver City-based provider of interactive TV services has inked deals with the Disney Channel, 20th Century Fox, PBS and ESPN to develop content and e-commerce opportunities for a variety of channels on its interactive service. For example, the Disney Channel will provide content for Intertainer's kids section that targets youngsters 2 to 11 years of age.
The important point here is that we're …
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