AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Foster Grant targets new market.(Statistical Data Included)
Company: AAi Foster Grant
Type of business: producer of sunglasses, reading glasses, and eye wear accessories. Foster Grant's owner, Accessories Associates Inc., also sells clocks, watches, small leather goods, and jewelry.
Number of employees: 300 locally, about 2,000 worldwide
Year founded: 1919
Location: 500 George Washington Highway, Smithfield
Annual Sales: Approximately $200 million
Mention the ad campaign, "Who's that behind those Foster Grants?" to a child of the 1960s and '70s, and you'll likely elicit the images of Woody Allen or Raquel Welch hiding behind dark sunglasses.
But do the same to someone of a later generation, the 1980s and '90s, and you're just as likely to inspire a blank stare.
That's the dilemma confronting AAi Foster Grant, the Smithfield company which produces sunglasses, reading glasses, and eye wear accessories. The company became the dominant player …
