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<a href="http://www.accessmylibrary.com/article-1G1-55175814/johnson-johnson-shifts-global.html" title="Facts and information about Johnson & Johnson shifts global pH5.5 advertising into APL.">Johnson & Johnson shifts global pH5.5 advertising into APL.</a>
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Johnson & Johnson shifts global pH5.5 advertising into APL.
Johnson & Johnson is moving its global pH5.5 account out of the DDB network and into Ammirati Puris Lintas. The account is worth 5 million [pounds sterling] in the UK alone, according to MMS.
The realignment means the pH5.5 toiletries range moves to the same home as Johnson & Johnson's Baby range.
Will Finn, Johnson & Johnson's UK franchise director, confirmed the switch and explained: "It is simply to maximise the …
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