FROM THE EDITOR IN CHIEF.(a company's Web site)(Industry Trend or Event)(Editorial)

Stupid Web tricks: what you shouldn't post on your company's Web site

Something as simple as posting job openings on your Web site can reveal more than you should to your competitors. For instance, if your company has decided on a major initiative that requires technical expertise that you do not now have, you might decide that the fastest way to find candidates is to post the jobs on your Web site.

However, the odds are that your competitors are among your Web visitors, and that the job postings will tip them off about your company's technical direction. A better strategy is to post the jobs on other sites and in printed publications without identifying your company as the employer.

Thinking before …